John Melanson

The Dark Side Of CPA Marketing

CPA or cost per acquisition marketing is growing in popularity because of it’s higher payouts and a “set it and forget it” ease. Black hat marketers can ruin an entire market if left to operate unchecked.

Although CPA networks (those who provide the offers for you) do a fair job of policing their members there are unscrupulous “black hat” marketers that are gaining your information through misleading methods and profiting from their misdeeds.

As an example, more and more people in this tough economy are out of and looking for work. There are thousands more people using sites like **Gregslist** (the names have been changed to protect the innocent) to search for a job to make ends meet.

While you think you’re applying to, let’s say, an office manager’s position; once you send off your resume the harassing phone calls begin almost immediately. It seems that the telemarketing companies may be involved in the grand scheme of things as well, just try to speak to a superior or manager once you’re on the phone. GOOD LUCK!

You’ll get marketed by insurance companies, refinance companies, debt consolidation companies, etc. Basically, all of the highest paying CPA offers that are out there being horribly exploited by bottom feeding profit mongers.

The lesson I’m trying to convey here is to beware. The dark marketers are out there and anyone is susceptible to their traps. (Present company included)