John Melanson

Use Emotions To Make More Effective Sales

Many marketers, myself included, can become detached from our audience at times. Our need for sales gets overwhelming and we can end up putting out some sub-par products on our shelves.

We never think about who we’re really selling for, is it for ourselves or are we in business to help make someone’s life better by knowing us or using our service or product.

Purchase a particular brand of cereal and your children will think you’re the
best parent ever. Use a specific shaving product and you’ll exude sex appeal. Shop at a certain store and you’ll enjoy the lifestyle of your dreams.

Logic dictates that these things simply are not true, but marketing campaigns that work are built around these concepts. People buy into them and prove it with their expenditures of choice all the time.

Why is it that these marketing campaigns work even for average products
when more reasonable, straightforward and traditional methods might fall
short?

The simple fact of the matter is that marketing campaigns that appeal to
people on an emotional, or subconscious level can have a huge impact.

When they are successful, logic may tell consumers one thing, but their
emotions will drive them forward to act any way.

People are simply wired to respond to certain cues. When the triggers for
these cues are tripped through marketing campaigns or other efforts, people will act.

The secrets of marketing successfully in this manner are not necessarily easy to learn. If they were, every product out there would be a top seller. When the right lessons are studied, however, marketing campaigns can bowl over the competition thanks to the power of emotional appeals.

Before you can begin to truly know your customers, you need to know
yourself. What is your “WHY?” Are you in it for the money or to make a
difference in people’s lives?

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Failing To Plan Equals Planning To Fail

The best laid plans of mice and men…

My guess is that most of you spent yesterday or at least a few moments before the “ball dropped” reflecting on 2008 and resolving to make 2009 different.

The question is, how exactly do you plan to make it different this year?

If you look at each day with the same resolve and retrospect that you looked at the past year last night you’ll find yourself making the changes necessary to ensure that this day, this week, this month and therefore this year will all be better than the one before it.

So what’s the best way to make a plan for the year?

In my opinion (and please comment if you hold a different stance, I welcome discussion), if you consider finances for example; we all want to make more money this year than we did last year or ever for that matter.

If you know that you want to add $25 K to your bottom line this year, that breaks down to adding roughly $480 per week to your income. Now as an Internet Marketer, that is a totally achievable goal. That further breaks down to less than $69 per day. That doesn’t seem so daunting or impossible now, does it?

Even if you’re at $0 per day right now, you CAN get to a place this year that will get you on track to make that goal and surpass it. The irony is that once you get into the habits that will make the $50 or $75 a day income possible, your entire thought process goes through a change and the light bulb over your head shines blindingly….you suddenly “get it” and your income then begins to grow almost exponentially.

Now when you look at that goal of an increased income you believe it to be attainable. The next step is to, well….set up the steps to get there.

You need to look at your existing business/es and website/s and ALL of your projects and ideas and decide for yourself what you need to do in order to “get there”.

For me that meant breaking up my year something like what follows, tho I won’t bore you with the minutiae, you’ll get the idea and be able to do it for yourself.

MY GOALS FOR THE NEW YEAR

1. 100 Subscribers per month consistently on at least ONE of my domains.
2. At least 1 site profiting at least $1000/month in sales, membership fees, etc…
3. 3 Product releases to occur in April, July and December.

So, for me to talk about how I’ll achieve those goals, I will break them down something like this:

1. 100 subscribers per month is only an average of 3.44 per day. Any blog that is properly SEO’d and then socially linked through article directories, Facebook, MySPace, etc, and also socially bookmarked through the network of Tweets and Diggs and so forth should be able to draw enough “interested” traffic to secure at least 3-5 opt ins per day. That’s the plan anyway.
2. $1000 Profit per month is an average of $33.34 per day in sales minus your operating expenses for that site. In that case let’s just round it up to $40 per day, and that’s being very liberal with the operating cost estimate. Whether you’re selling your own products or as an affiliate marketer for someone else, if you can get to where you’re averaging a minimum of $40 in sales per day, that goal looks not only attainable but one easily surpassed.
3. In staying consistent with the above goals, and using each one to build upon the next the product releases will also be a natural progression. Having my “BIG” product release next Christmas, I’ll be setting myself up to step into 2010 in a position to set and achieve even bigger goals. The releases in April and July will both be directing people toward the third and final product of the year and IT will be a natural progression of my product line.

What is YOUR plan?

Remember…

If you fail to plan, plan on failing.

Could You Change Your Marketing Approach?

There’s a saying that goes,”If you always do what you’ve always done, you’ll always get what you always got.” Does that apply to your marketing strategies and campaigns? Are you still doing the same thing expecting new results?

Textbook marketing approaches can go a long way toward building product sales and images. They can be just good enough to get noticed, but they might not produce the results you’re after. If you’re ready to go beyond what you learned in school or even by trial and error, there is an area of study worth paying attention to.

What is that area of study?

The real secret to marketing success lies in understanding human beings. People are complex creatures that are often compelled to believe they are ruled by their minds, logic and reason. To an extent, this is true.

People, however, are also highly motivated by influences that are much less black and white in nature. They will purchase products and take particular actions if they are appealed to on an emotional or want-based level.

Tap into both areas with a marketing campaign and the results can stagger. Use emotion or storytelling in your copy and see what happens to your conversions.

Learning how to successfully market in a manner that falls outside the traditional box is not necessarily easy. There are ways to learn the ropes and gain insight from those who have mastered the art of making a decent product one that people will not pass by.

If you are ready to change your marketing approach and take campaigns beyond expectations, human nature and the forces that influence it should be your focus of study.

Speak to the person behind the “customer” and you’ll learn more about both your market and your customers.

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Rags to Dot Com Riches Bonus

Rags to Dot Com Riches Bonus

Ian del Carmen has just released his course  Rags to Dot Com Riches and to help you decide on this,  I’m giving away 30 of these bonus packages including  60+ Membership Sites with Resell Rights!

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Be sure to go to that page now and claim your bonus  because this will surely sell-out soon…

Thanks!

John Melanson

How To Become An Affiliate Marketer In 3 Easy Steps

There are many ways to make money online. Affiliate Marketing is one way that you can get started without a website and with virtually no money. Many marketers have started with affiliate marketing and then leveraged that success into multi-million dollar businesses. (continue reading…)