Ed Dale’s Challenge – Module 1 Review

Well, anyone that’s begun Ed Dale’s Challenge knows that we’re now done with the first module or week of the challenge. Ed changed things up a bit this year. Instead of blasting through all of the learning and then applying it in 30 days Ed’s decided to take a markedly more laid back approach and I think it was a great idea.

Method for learning and education.

Be Challenged

This year each module is 7 days with a week off in between each of the seven modules. You can work your way through the first week/module each day as it comes out and (if you’re busy, like many people) you can either use the seven day break to catch up or to apply what you’ve learned so far. In this early stage though, it’s more about learning to use the suggested tools for doing your keyword research and finding viable and profitable markets, niches and micro-niches.

The most essential tool that Ed uses and suggests is Market Samurai (<<<< FREE trial link). It’s an amazing and robust tool that will save you hours of switching between online keyword research tools and manually gathering your data. We all need excellent tools in order to produce excellent products and Market Samurai is that tool. It gets my highest recommendation. (I had bought the paid version even before Ed’s Challenge…it’s THAT GOOD!)

Without giving away the whole basket of eggs, let me just say that the first week of The Challenge was a great lesson in how to properly do keyword research in a way that will reveal profitable markets to you. The other side of the coin to finding a profitable market is to ensure that you can adequately compete in that market with your chosen keywords. Sometimes your market will be ripe with buyers. If you choose the right keywords within that market it can make the difference between a site earning $100/month and a site earning $5000/month.

Using the “week off” constructively, I’ll be drilling down in some niches that I’ve always had an interest in but haven’t taken the time to do the research to find the if/what/how/why and profitability of them.

Ed’s choice to use Market Samurai in The Challenge is brilliant. There is no better utility available to do the type of research that’s necessary to successfully launch, promote and succeed with your websites and blogs. In fact, once you’ve finished your keyword research there are modules that will automatically find products for you to promote and content to share…but those are for another module.

It’s NOT too late! Run over to The Challenge and sign yourself up. Use this week to catch up and then follow through by completing the whole challenge. Ed’s got forums and a blog to help support you through your journey and LOTS of helpful folks that are right there in the trenches with you slugging it out in their own niches.

Take the Challenge…You’ll be Glad You Did!

Market Samurai Free Trial

Try Market Samurai Now for FREE!

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Ed Dale Kills “The 30 Day Challenge”

Ed Dale has recently announced that he will no longer be offering the 30 Day Challenge.

Image of Ed Dale from Facebook
Image of Ed Dale

After serving almost 150,000 users (137,747 to be exact) Ed has announced that the 30 Day Challenge as it was, will no longer be there.

The fact is that he’s totally revamped the program, moved it to a new domain http://thechallenge.co and has re-written the curriculum. If you’ve been under a rock and never heard of Ed Dale or his 30 Day Challenge just take a few minutes and Google him and see his accomplishments.

This is what Ed’s got to say about his newest endeavor:

It’s by far the easiest and simplest way to start a business online without all the hype and scummy infomercial crud giving this craft a bad name.

Here’s more from Ed:

ZD YouTube FLV Player

Even as an experienced Internet Marketer I still like to do Ed’s challenge at least once a year. For me it’s like a refresher course that I can use whenever I feel myself slipping into a slump or getting frozen by analysis paralysis. [Read more...]

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Turbo Farewell Is LIVE

Get An Entire INTERNET EMPIRE For Pennies On The Dollar

John Delavera is retiring his ENTIRE Turbo Product Line and you can cash in on his kindness and generosity and get EVERYTHING he’s ever developed for the Turbo line.

You DON’T want to wait on this one. It’s at the lowest price that it will be available for RIGHT NOW. John is using Dynamic Pricing and the cost goes up by almost $50 every day in April.

This is truly a NO-BRAINER !! If you’ve ever wanted to have an established business, already running and profiting hugely every day, THIS IS YOUR CHANCE !

I have been a member of John’s community for almost 3 yrs and have been blown away by the consistent quality that his products provide.

To read more about John’s Biggest Deal Ever, visit Turbo Farewell

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Use Emotions To Make More Effective Sales

Many marketers, myself included, can become detached from our audience at times. Our need for sales gets overwhelming and we can end up putting out some sub-par products on our shelves.

We never think about who we’re really selling for, is it for ourselves or are we in business to help make someone’s life better by knowing us or using our service or product.

Children in Jerusalem.
Image via Wikipedia

Purchase a particular brand of cereal and your children will think you’re the
best parent ever. Use a specific shaving product and you’ll exude sex appeal. Shop at a certain store and you’ll enjoy the lifestyle of your dreams.

Logic dictates that these things simply are not true, but marketing campaigns that work are built around these concepts. People buy into them and prove it with their expenditures of choice all the time.

Why is it that these marketing campaigns work even for average products
when more reasonable, straightforward and traditional methods might fall
short?

The simple fact of the matter is that marketing campaigns that appeal to
people on an emotional, or subconscious level can have a huge impact.

When they are successful, logic may tell consumers one thing, but their
emotions will drive them forward to act any way.

People are simply wired to respond to certain cues. When the triggers for
these cues are tripped through marketing campaigns or other efforts, people will act.

The secrets of marketing successfully in this manner are not necessarily easy to learn. If they were, every product out there would be a top seller. When the right lessons are studied, however, marketing campaigns can bowl over the competition thanks to the power of emotional appeals.

Before you can begin to truly know your customers, you need to know
yourself. What is your “WHY?” Are you in it for the money or to make a
difference in people’s lives?

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Could You Change Your Marketing Approach?

There’s a saying that goes,”If you always do what you’ve always done, you’ll always get what you always got.” Does that apply to your marketing strategies and campaigns? Are you still doing the same thing expecting new results?

Textbook marketing approaches can go a long way toward building product sales and images. They can be just good enough to get noticed, but they might not produce the results you’re after. If you’re ready to go beyond what you learned in school or even by trial and error, there is an area of study worth paying attention to.

What is that area of study?

Statue of Confucius on Chongming Island in Sha...
Image via Wikipedia

The real secret to marketing success lies in understanding human beings. People are complex creatures that are often compelled to believe they are ruled by their minds, logic and reason. To an extent, this is true.

People, however, are also highly motivated by influences that are much less black and white in nature. They will purchase products and take particular actions if they are appealed to on an emotional or want-based level.

Tap into both areas with a marketing campaign and the results can stagger. Use emotion or storytelling in your copy and see what happens to your conversions.

Learning how to successfully market in a manner that falls outside the traditional box is not necessarily easy. There are ways to learn the ropes and gain insight from those who have mastered the art of making a decent product one that people will not pass by.

If you are ready to change your marketing approach and take campaigns beyond expectations, human nature and the forces that influence it should be your focus of study.

Speak to the person behind the “customer” and you’ll learn more about both your market and your customers.

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