John Melanson

Facebook Marketing: An Hour a Day

Develop, implement, and measure a successful Facebook marketing campaign

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook’s potential. This book shows you how.

Quickly get up to speed on today’s Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

• Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
• Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
• Shows how to execute your strategy while incorporating all of Facebook’s relevant features.

Price:$29.99

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Facebook for Business: How To Market Your Business on Facebook and Get More Sales, New Customers and Brand Awareness

What You Get:
*****************
100 Pages of EXCLUSIVE content

+ Bonus of 50 tips, taken from Real experience

+ Case Studies!

3 Tips You May Not Have Heard of to Make Facebook Work Harder For You:
***************************************************************************************
Tip #1 – This Very Important: The person who is creating the fan page for your business is the Administrator of the page!

The creator of the page can be removed from your fan page later on, only if you will remove him!
Sure you can add many administrators to your fan page ,however, I am aware of a big problem that businesses & companies have right now:
an employee or someone you asked for, created your fan page for you and you are no longer in a business relations with him.
So, now he can remove all admins and hold you as a “hostage” and you get stuck with nothing you can

Price:$9.99

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Use Emotions To Make More Effective Sales

Many marketers, myself included, can become detached from our audience at times. Our need for sales gets overwhelming and we can end up putting out some sub-par products on our shelves.

We never think about who we’re really selling for, is it for ourselves or are we in business to help make someone’s life better by knowing us or using our service or product.

Purchase a particular brand of cereal and your children will think you’re the
best parent ever. Use a specific shaving product and you’ll exude sex appeal. Shop at a certain store and you’ll enjoy the lifestyle of your dreams.

Logic dictates that these things simply are not true, but marketing campaigns that work are built around these concepts. People buy into them and prove it with their expenditures of choice all the time.

Why is it that these marketing campaigns work even for average products
when more reasonable, straightforward and traditional methods might fall
short?

The simple fact of the matter is that marketing campaigns that appeal to
people on an emotional, or subconscious level can have a huge impact.

When they are successful, logic may tell consumers one thing, but their
emotions will drive them forward to act any way.

People are simply wired to respond to certain cues. When the triggers for
these cues are tripped through marketing campaigns or other efforts, people will act.

The secrets of marketing successfully in this manner are not necessarily easy to learn. If they were, every product out there would be a top seller. When the right lessons are studied, however, marketing campaigns can bowl over the competition thanks to the power of emotional appeals.

Before you can begin to truly know your customers, you need to know
yourself. What is your “WHY?” Are you in it for the money or to make a
difference in people’s lives?

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Why Do You Need To Ping Your Backlinks?

Ping services are famous these days as online business owners or bloggers like to increase the exposure of their website. With increased web exposure, it allows them to leverage the search engines to build more traffic to their website. However, ping services are also useful for your backlink campaign such that you can improve SEO performance for the website being promoted.

However, a lot of website owners (newbies especially) have this false idea that they can automatically increase their rankings in the search engine results page once they have got enough backlinks. Although partly true, there is a flaw to that belief and your ability to correct that flaw could be vital in finaly seeing the results of your effort.

The backlinks that were placed on your website are of no value unless the search engine has verified that those sites are valid and are indeed existing. For instance, the sites that offer backlinks to your website are analyzed by search engine bots to determine their page rank, the amount of traffic coming into the site, and the overall quality of the website. Only after these processes are done will you be given credit for the backlinks that are available for your website.

Thus, this is where you will understand the value of pinging your backlinks. The process of pinging is one way to notify or alert the search engines that any changes are done on a particular website. Thus, those changes are to be evaluated and included in any changes in the algorithms of a search engine to ensure that only updated information are returned to web users whenever they perform a search.

In the case of link building, pinging your backlinks will help the search engines know about a new website that is linking to your own website. This will allow the search engine spiders to crawl through those links in a faster manner and be taken into account when ranking your website for the search engine results for a given keyword search. Without the pinging service, it will take some time before the search engine bots crawl through these links, especially given the number of websites it evaluates on the web.

Aside from being aware of the placement of a link to your website in another site, it will also determine where those links are placed. All of these factors combine in improving the ranking of your website in the search engines result page – which is basically the main purpose behind your link building strategy, which is to improve the amount of traffic and exposure that your website can get.

Have you been pinging your backlinks? If not, then it is not yet too late to get started. The process of optimizing your website is a long term work but this particular technique will help you to see results within a shorter period of time. And most importantly, it will enable you to get a decent amount of traffic, especially if you have chosen a reliable pinging service on the web.

Ed Dale’s Challenge – Module 1 Review

Well, anyone that’s begun Ed Dale‘s Challenge knows that we’re now done with the first module or week of the challenge. Ed changed things up a bit this year. Instead of blasting through all of the learning and then applying it in 30 days Ed’s decided to take a markedly more laid back approach and I think it was a great idea.

Be Challenged

This year each module is 7 days with a week off in between each of the seven modules. You can work your way through the first week/module each day as it comes out and (if you’re busy, like many people) you can either use the seven day break to catch up or to apply what you’ve learned so far. In this early stage though, it’s more about learning to use the suggested tools for doing your keyword research and finding viable and profitable markets, niches and micro-niches.

The most essential tool that Ed uses and suggests is Market Samurai (<<<< FREE trial link). It’s an amazing and robust tool that will save you hours of switching between online keyword research tools and manually gathering your data. We all need excellent tools in order to produce excellent products and Market Samurai is that tool. It gets my highest recommendation. (I had bought the paid version even before Ed’s Challenge…it’s THAT GOOD!)

Without giving away the whole basket of eggs, let me just say that the first week of The Challenge was a great lesson in how to properly do keyword research in a way that will reveal profitable markets to you. The other side of the coin to finding a profitable market is to ensure that you can adequately compete in that market with your chosen keywords. Sometimes your market will be ripe with buyers. If you choose the right keywords within that market it can make the difference between a site earning $100/month and a site earning $5000/month.

Using the “week off” constructively, I’ll be drilling down in some niches that I’ve always had an interest in but haven’t taken the time to do the research to find the if/what/how/why and profitability of them.

Ed’s choice to use Market Samurai in The Challenge is brilliant. There is no better utility available to do the type of research that’s necessary to successfully launch, promote and succeed with your websites and blogs. In fact, once you’ve finished your keyword research there are modules that will automatically find products for you to promote and content to share…but those are for another module.

It’s NOT too late! Run over to The Challenge and sign yourself up. Use this week to catch up and then follow through by completing the whole challenge. Ed’s got forums and a blog to help support you through your journey and LOTS of helpful folks that are right there in the trenches with you slugging it out in their own niches.

Take the Challenge…You’ll be Glad You Did!

Try Market Samurai Now for FREE!

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