John Melanson

Why Do You Need To Ping Your Backlinks?

Ping services are famous these days as online business owners or bloggers like to increase the exposure of their website. With increased web exposure, it allows them to leverage the search engines to build more traffic to their website. However, ping services are also useful for your backlink campaign such that you can improve SEO performance for the website being promoted.

However, a lot of website owners (newbies especially) have this false idea that they can automatically increase their rankings in the search engine results page once they have got enough backlinks. Although partly true, there is a flaw to that belief and your ability to correct that flaw could be vital in finaly seeing the results of your effort.

The backlinks that were placed on your website are of no value unless the search engine has verified that those sites are valid and are indeed existing. For instance, the sites that offer backlinks to your website are analyzed by search engine bots to determine their page rank, the amount of traffic coming into the site, and the overall quality of the website. Only after these processes are done will you be given credit for the backlinks that are available for your website.

Thus, this is where you will understand the value of pinging your backlinks. The process of pinging is one way to notify or alert the search engines that any changes are done on a particular website. Thus, those changes are to be evaluated and included in any changes in the algorithms of a search engine to ensure that only updated information are returned to web users whenever they perform a search.

In the case of link building, pinging your backlinks will help the search engines know about a new website that is linking to your own website. This will allow the search engine spiders to crawl through those links in a faster manner and be taken into account when ranking your website for the search engine results for a given keyword search. Without the pinging service, it will take some time before the search engine bots crawl through these links, especially given the number of websites it evaluates on the web.

Aside from being aware of the placement of a link to your website in another site, it will also determine where those links are placed. All of these factors combine in improving the ranking of your website in the search engines result page – which is basically the main purpose behind your link building strategy, which is to improve the amount of traffic and exposure that your website can get.

Have you been pinging your backlinks? If not, then it is not yet too late to get started. The process of optimizing your website is a long term work but this particular technique will help you to see results within a shorter period of time. And most importantly, it will enable you to get a decent amount of traffic, especially if you have chosen a reliable pinging service on the web.

Failing To Plan Equals Planning To Fail

The best laid plans of mice and men…

My guess is that most of you spent yesterday or at least a few moments before the “ball dropped” reflecting on 2008 and resolving to make 2009 different.

The question is, how exactly do you plan to make it different this year?

If you look at each day with the same resolve and retrospect that you looked at the past year last night you’ll find yourself making the changes necessary to ensure that this day, this week, this month and therefore this year will all be better than the one before it.

So what’s the best way to make a plan for the year?

In my opinion (and please comment if you hold a different stance, I welcome discussion), if you consider finances for example; we all want to make more money this year than we did last year or ever for that matter.

If you know that you want to add $25 K to your bottom line this year, that breaks down to adding roughly $480 per week to your income. Now as an Internet Marketer, that is a totally achievable goal. That further breaks down to less than $69 per day. That doesn’t seem so daunting or impossible now, does it?

Even if you’re at $0 per day right now, you CAN get to a place this year that will get you on track to make that goal and surpass it. The irony is that once you get into the habits that will make the $50 or $75 a day income possible, your entire thought process goes through a change and the light bulb over your head shines blindingly….you suddenly “get it” and your income then begins to grow almost exponentially.

Now when you look at that goal of an increased income you believe it to be attainable. The next step is to, well….set up the steps to get there.

You need to look at your existing business/es and website/s and ALL of your projects and ideas and decide for yourself what you need to do in order to “get there”.

For me that meant breaking up my year something like what follows, tho I won’t bore you with the minutiae, you’ll get the idea and be able to do it for yourself.

MY GOALS FOR THE NEW YEAR

1. 100 Subscribers per month consistently on at least ONE of my domains.
2. At least 1 site profiting at least $1000/month in sales, membership fees, etc…
3. 3 Product releases to occur in April, July and December.

So, for me to talk about how I’ll achieve those goals, I will break them down something like this:

1. 100 subscribers per month is only an average of 3.44 per day. Any blog that is properly SEO’d and then socially linked through article directories, Facebook, MySPace, etc, and also socially bookmarked through the network of Tweets and Diggs and so forth should be able to draw enough “interested” traffic to secure at least 3-5 opt ins per day. That’s the plan anyway.
2. $1000 Profit per month is an average of $33.34 per day in sales minus your operating expenses for that site. In that case let’s just round it up to $40 per day, and that’s being very liberal with the operating cost estimate. Whether you’re selling your own products or as an affiliate marketer for someone else, if you can get to where you’re averaging a minimum of $40 in sales per day, that goal looks not only attainable but one easily surpassed.
3. In staying consistent with the above goals, and using each one to build upon the next the product releases will also be a natural progression. Having my “BIG” product release next Christmas, I’ll be setting myself up to step into 2010 in a position to set and achieve even bigger goals. The releases in April and July will both be directing people toward the third and final product of the year and IT will be a natural progression of my product line.

What is YOUR plan?

Remember…

If you fail to plan, plan on failing.

Credibility and Saleability: Two Things That Mark a Good Affiliate Program

So what makes a good affiliate program?

Anyone who’s involved in affiliate marketing will have varying answers to this question. Collate all their responses and you’ll discover the common thread. What are the common reasons and justifications in choosing a certain affiliate program?

It will be revealed that the two major reasons that are often cited by affiliate entrepreneurs are the credibility of the affiliate programs and its impact on the market/ how well it sells online. These are the two oft cited reasons by many marketers, and the two reasons that you can use as well when deciding which among the affiliate programs should be chosen.

Is it sell-able?

So are the affiliate program and its products and services sellable? You don’t want to waste your time and your resources into something that will stink in the online marketplace. Of course you would want affiliate products and services that have a captive market online. You would want the affiliate programs that have a history of good sell online. In order to make this happen, it would be appropriate for you to do prior market research before you actually make your decision.

Use major search engines in your market research. For example, you can observe Google and check out the behavior of affiliate products. If you can note that there are affiliate programs that are displayed on its Search Engine Results Pages or SERPs then you can rest assured that the affiliate program is competitive online and you can make money from it.

Another area where you can check out possible money-earning affiliate program is the forums. Discussion forums focused on affiliate marketing and internet marketing can be visited in order to get a glimpse at what affiliate marketing campaigns and affiliate products are taking off. Read between the lines when you are registered on these forums.

Check out real testimonies from satisfied marketers, and learn to filter out spam information that masquerade as real reviews for affiliate programs.  Once you master this technique, it will be easier for you to use these forums as a tool in discovering what affiliate programs sell and what affiliate services and products stinks.

Is it credible?

Credibility- now this is a loaded word. There is something about this word that you should take note. And this word can be used as well as one of your metrics in choosing what should be the better affiliate program. Is the affiliate program a well-known program online? Or is this program the subject of many bad reviews online for the past several months? Have you read some negative testimonials about the program? If you can sense more negativities than positives, perhaps that is the time that you drop that affiliate program.

Remember that you are using your blogs and websites as your platform in recommending affiliate programs and affiliate products. You don’t want to become a party in promoting a scam or a very bad affiliate program, right? It’s all about reputation online so make sure that you check two major factors when choosing an affiliate program- does it sell and does it carry a spotless credibility?

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Ed Dale Kills “The 30 Day Challenge”

Ed Dale has recently announced that he will no longer be offering the 30 Day Challenge.

After serving almost 150,000 users (137,747 to be exact) Ed has announced that the 30 Day Challenge as it was, will no longer be there.

The fact is that he’s totally revamped the program, moved it to a new domain http://thechallenge.co and has re-written the curriculum. If you’ve been under a rock and never heard of Ed Dale or his 30 Day Challenge just take a few minutes and Google him and see his accomplishments.

This is what Ed’s got to say about his newest endeavor:

It’s by far the easiest and simplest way to start a business online without all the hype and scummy infomercial crud giving this craft a bad name.

Here’s more from Ed:

[zdvideo]http://johnmelanson.info/wp-content/uploads/2010/06/The-Challenge-2010.flv[/zdvideo]

Even as an experienced Internet Marketer I still like to do Ed’s challenge at least once a year. For me it’s like a refresher course that I can use whenever I feel myself slipping into a slump or getting frozen by analysis paralysis. (continue reading…)

100 Unique Articles per Month…What a Deal

100 Unique Articles per Month has been the answer to a prayer for me. I own over 30 active domains and as the number grew it became more and more difficult to consistently post high quality relevant posts to all of my blogs.

Outsourcing was my only option. The downside to outsourcing the writing of your blog posts is that it will tend to dilute YOUR voice; that uniqueness of your writing that brings people back again and again.

I’m here to tell you that you have no worries of that happening with the articles provided by 100 Unique Articles each month. It’s as simple as adding your own touches to an article that is already well written, error free in both spelling and grammar.

The average cost of outsourcing a blog post is anywhere from $4-8 and articles can go as high as $10 or $12 each. Imagine getting 100 Unique Articles each and every month for only $27.77/mo. You could save yourself tens of thousands of dollars after using the membership for a year. Joining was an absolute no-brainer for me. I like the way the math works, don’t you?

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