John Melanson

How to Build a Multi-Level Money Machine – 4th Edition

Finally it’s here. The eagerly-awaited, all-new 4th edition of How to Build a Multi-Level Money Machine is coming off the press. Pre-order now and you’ll have it the instant it’s available. Considered the seminal work in Network Marketing, this book shows you exactly how to build a huge organization that produces ongoing passive income for a lifetime. (And can even be willed to your heirs.)

Completely re-written, this edition provides you with up-to-the-minute information on what’s working in the space right now. You’ll learn how to rake in the really big bonus checks, win the free cars & trips, and advance to the top ranks in your compensation plan.

Price:$9.99

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MLM & Affiliate Marketing vs. Megacorp

MLM, also known as network or multi-level marketing is not that unlike affiliate marketing. There are many “lifestyle” companies in business today that offer excellent products, especially in the nutrition and supplements niche. These companies need to expose as much of the public to their products as they can. By interweaving a lifestyle into the lives of their representatives these companies are able to show very quickly and clearly how their products have helped each of those people and their families to progress toward success in life, health and business.

Companies choose to save on their advertising budgets and pay representatives, agents, distributors or affiliates (they’re all essentially the same in this scenario) for spreading the word about their product.By compensating and rewarding their sales force (you & I) with added bonuses, incentives and discounts these companies gain loyalty, longevity and can ultimately guarantee their own future revenues.

This model closely resembles the affiliate sales model in which a company supplies the affiliate with the knowledge, tools and access to their product or service as well as the  reputation that was built by that product or service. By offering access to the product, the tools to promote it and a commission on the sale of that product companies that use the affiliate model gain the same benefits described above in the MLM model.

Amazon.com® was one of the very first large scale companies to utilize the affiliate model. To this day they still generate millions of dollars per year in commission for their affiliates. Their continued use and improvement on the affiliate model speaks directly to its viability as a successful business model.

Too many people think that MLM is a Ponzi or “pyramid scheme” designed so that only the person at the top of the pyramid gets the major chunk of the money. Some also believe that if you’re just starting out you have zero chance of ever becoming THAT successful in such a competitively structured environment. Neither of these facts could be farther from the truth.

Look at the structure of any mega-corporation. The individual earning the most money is the one sitting in the CEO or COO’s chair. In the 21st century there’s really no longer any lasting hope that you’ll achieve that seat by entering a company through, let’s say, the mail room. Each individual, even in a management position, is truly only in control over a very small portion of the responsibility of that company.

Being a representative or consultant for one of the many companies that use the MLM or affiliate models can be both beneficial and profitable to you as a marketer looking for multiple streams of income. Make sure that you take the time to learn all that you can about each program that you choose to get involved with. Watch any “how-to videos”, listen to podcasts and use ALL of the tools and resources that they’ve gathered for you. All of these companies seriously want you to succeed because their success depends on YOUR success.

One big part of being successful is your willingness and capacity to LEARN. Invest in yourself through education. Whether that means going back to school or signing up for the next webinar to learn about generating traffic or prospecting and list building, you need to take action and never, ever think that you’ve learned all there is to know.

THE GOLD STANDARD: PAY PER CLICK

Pay-per-click (PPC) advertising has been the standard bearer in online advertising models. It all started with the Google search engine that began using keywords that people searched in their engine to determine where to place ads through a content-generated ad placement system.

By combining the power of the Google search engine and tracking keywords, advertisers could set up ad campaigns based on very highly targeted niche topics. This insured that when an ad showed up on a site, it was relevant to the audience, who would be more inclined to click on the ad since it would interest that demographic.

ADSENSE VS. ADWORDS

In Google’s program, there are two programs that a person can sign up with to use pay-per-click advertising: AdSense and AdWords. AdSense is the program that publishers of pay-per-click advertising use to generate income by adding Google ads to their online content. AdWords is the program where online merchants can create pay-per-click campaigns using keywords so that publishers can expose them to their markets.

There are ways to make money with either of these models, whether as a publisher or as a merchant. Pay-per-click marketing isn’t just limited to people who publish pay-per-click links and get paid per every click generated.

There is far more to making money with pay-per-click marketing than that. However, the most popular and well-known way to make money with pay-per-click advertising is as a publisher, for several reasons.

PPC PUBLISHERS

The main reason that people like to implement PPC publishing as a strategy to make money online is because it costs them nothing, except time, to do. If you have a large enough audience or know how to attract traffic to links, you can make a good amount of money by simply posting links that other people will click on, and thus, create income for yourself.

It does take some understanding of keywords, and we will go over that a little later on. Suffice it to say, for now; if you want to start using PPC marketing in your lineup of potential money makers, then PPC is the easiest way to go. Ads are generated automatically on your sites based on the content that you post.

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Could You Change Your Marketing Approach?

There’s a saying that goes,”If you always do what you’ve always done, you’ll always get what you always got.” Does that apply to your marketing strategies and campaigns? Are you still doing the same thing expecting new results?

Textbook marketing approaches can go a long way toward building product sales and images. They can be just good enough to get noticed, but they might not produce the results you’re after. If you’re ready to go beyond what you learned in school or even by trial and error, there is an area of study worth paying attention to.

What is that area of study?

The real secret to marketing success lies in understanding human beings. People are complex creatures that are often compelled to believe they are ruled by their minds, logic and reason. To an extent, this is true.

People, however, are also highly motivated by influences that are much less black and white in nature. They will purchase products and take particular actions if they are appealed to on an emotional or want-based level.

Tap into both areas with a marketing campaign and the results can stagger. Use emotion or storytelling in your copy and see what happens to your conversions.

Learning how to successfully market in a manner that falls outside the traditional box is not necessarily easy. There are ways to learn the ropes and gain insight from those who have mastered the art of making a decent product one that people will not pass by.

If you are ready to change your marketing approach and take campaigns beyond expectations, human nature and the forces that influence it should be your focus of study.

Speak to the person behind the “customer” and you’ll learn more about both your market and your customers.

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The Accidental NetWork Marketer by Sandi Ferreira

The Accidental NetWork Marketer

Originally posted by Sandi Ferreira HERE.

About Me

Sandi Ferreira is an

Internet trainer, wellness consultant and business coach.