John Melanson

Could You Change Your Marketing Approach?

There’s a saying that goes,”If you always do what you’ve always done, you’ll always get what you always got.” Does that apply to your marketing strategies and campaigns? Are you still doing the same thing expecting new results?

Textbook marketing approaches can go a long way toward building product sales and images. They can be just good enough to get noticed, but they might not produce the results you’re after. If you’re ready to go beyond what you learned in school or even by trial and error, there is an area of study worth paying attention to.

What is that area of study?

The real secret to marketing success lies in understanding human beings. People are complex creatures that are often compelled to believe they are ruled by their minds, logic and reason. To an extent, this is true.

People, however, are also highly motivated by influences that are much less black and white in nature. They will purchase products and take particular actions if they are appealed to on an emotional or want-based level.

Tap into both areas with a marketing campaign and the results can stagger. Use emotion or storytelling in your copy and see what happens to your conversions.

Learning how to successfully market in a manner that falls outside the traditional box is not necessarily easy. There are ways to learn the ropes and gain insight from those who have mastered the art of making a decent product one that people will not pass by.

If you are ready to change your marketing approach and take campaigns beyond expectations, human nature and the forces that influence it should be your focus of study.

Speak to the person behind the “customer” and you’ll learn more about both your market and your customers.

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The Accidental NetWork Marketer by Sandi Ferreira

The Accidental NetWork Marketer

Originally posted by Sandi Ferreira HERE.

About Me

Sandi Ferreira is an

Internet trainer, wellness consultant and business coach.

Social Networking To Grow Your Business

Are you involved with Internet marketing, network marketing, or direct sales?  If so, please read on because there are gems in this post just for you.

How would you like to become a distributor or representative that you’re up-line dreams of having?

If you’ve been around multi-level marketing or network marketing for any amount of time, you have experienced the push and sense of urgency that is instilled by many trainers, coaches and mentors.

There’s a whole new train of thought growing about how to successfully grow your network marketing business.  Social networking, attraction marketing, and a law attraction are all playing a part in how people conduct business these days.

First of all, let’s talk about social networking.  It’s the same as if you just moved into a new town.  At first he spent some time getting settled in and making sure that you’re comfortable in your new home.  What your comfort level roles in your own surroundings you can begin to venture out into the neighborhood and surrounding area.

The same holds true in business.  All of us, when first starting out, need to gain experience and exposure before we can really begin to promote our business.  By getting comfortable in our own homes, in our own domains, we gain a sense of confidence that begins to grow daily.

Once we begin to venture out into the neighborhood and introduce ourselves to our neighbors and local businesses, we start to get a sense of what our surroundings, our neighborhood and our community is all about.  This is a vital step that many people miss when starting out with their new business.

By assuming that just because you have a product or a service, people will buy it, you’re closing yourself off from the chance that some of those neighbors and businesses might be able to help you with your own business.

Don’t make that mistake.  Be proactive in your approach to your new business.  Get out there and press the flesh, shake some hands, make some friends.  In the long run it’s the best thing you can do for yourself and your business.  Giving people a sense of who you are right from the beginning takes away the guesswork later on.

Look at each day as a new opportunity for growth both in yourself and in your business.  Look also for the opportunity to help other people with their businesses.  By becoming an asset to your community, you will endear yourself to those around you, and you will also find a higher degree of loyalty and willingness to help from those same people.

If you take the strategies that I’ve spoken about here and apply them to your current business, integrating them with what you’re up line is also teaching you, it won’t be long before you pass your sponsor by in sales and recruitment.

As you may have read in some of my previous posts, my belief is that in order to truly succeed need to help others to do the same.  Please let me know if there is anything that I can ever do to be of assistance to you.

WELCOME

Hey there and thanks for stopping by my newest brainchild. I appreciate your visit and hope that you find things interesting enough to stick around a bit.

Please leave comments and feedback. This blog is as much for you, my readers, as it is for me. I look forward to a long and prolific tenure here with my musings and ramblings and I beg your patience through the incoherent phases which inevitably come.

Till next time…..