For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say “goodbye” to those days! Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, “A Lean Marketing [...]
Recommended Reading
Marketing For Dummies
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition,helps you get a handle on such basic marketing concepts as the four [...]
UnMarketing: Stop Marketing. Start Engaging.
From one of the leading experts in viral and social marketing-market your business effectively to today’s customers For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows [...]
Creating a Marketing Plan: An Overview
Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. This [...]
Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let’s face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from “marketing idea of the week” syndrome instead of implementing a systematic approach to the problem of [...]
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PRhas brought thousands of [...]
Mobile Marketing Playbook
Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging [...]
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing [...]
Make Your Mark with Multi-level Marketing
Make Your Mark with Multi-level Marketing By Steven James Retail Price $17.00 Our Price $9.99 How many people reading this have ever been invited to a social gathering at the home of friends only to find that you were really being roped in to viewing a business proposition? Either you are young enough to have [...]
Guerrilla Multilevel Marketing: 100 Free and Low-Cost Ways to Get More Network Marketing Leads
Guerrilla Marketing has become a bestselling book in 62 languages for one simple reason: it works like no other marketing: to maximize your profits and minimize your investment. With more than 21 million copies of Guerrilla Marketing books sold worldwide, and the many university MBA programs offering Guerrilla Marketing, this is now far beyond an [...]
How to Build a Multi Level Money Machine: The Science of Network Marketing
The best “how to” book ever written!,April 24, 1999 By aaronshade@hotmail.com This review is from: How to Build a Multi-Level Money Machine: The Science of Network Marketing (Hardcover) If Network Marketing is something that interests you or any one you know, this book is a must. Whether networking has just recently caught your eye or [...]
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
“Filled with treasure and big ideas, this book will help you become exceptional.” – SETH GODIN In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of [...]
Harvard Business Review on Building Better Teams (Harvard Business Review Paperback Series)
Most teams underperform. Yours can beat the odds.If you need the best practices and ideas for superior team building–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Boost team performance through mutual accountability- Motivate large, [...]
Business Communication: Building Critical Skills
Overview: Business Communication: Building Critical Skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching [...]
Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs
Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic [...]