Pay-per-click (PPC) advertising has been the standard bearer in online advertising models. It all started with the Google search engine that began using keywords that people searched in their engine to determine where to place ads through a content-generated ad placement system. By combining the power of the Google search engine and tracking keywords, advertisers [...]
The Dark Side Of CPA Marketing
CPA or cost per acquisition marketing is growing in popularity because of it’s higher payouts and a “set it and forget it” ease. Black hat marketers can ruin an entire market if left to operate unchecked. Image via Wikipedia Although CPA networks (those who provide the offers for you) do a fair job of policing [...]