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	<title>John Melanson</title>
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	<link>http://johnmelanson.info</link>
	<description>John Melanson ~ An Intrepid Marketer With A Passion For Helping Others Succeed</description>
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		<title>Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know</title>
		<link>http://johnmelanson.info/492/customer-satisfaction-is-worthless-customer-loyalty-is-priceless-how-to-make-them-love-you-keep-you-coming-back-and-tell-everyone-they-know/</link>
		<comments>http://johnmelanson.info/492/customer-satisfaction-is-worthless-customer-loyalty-is-priceless-how-to-make-them-love-you-keep-you-coming-back-and-tell-everyone-they-know/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:25:03 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Make]]></category>
		<category><![CDATA[Priceless:]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Them]]></category>
		<category><![CDATA[Worthless,]]></category>
		<category><![CDATA[You,]]></category>

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		<description><![CDATA[Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perfect Phrases for Customer Service, Second Edition (Perfect Phrases Series)</title>
		<link>http://johnmelanson.info/491/perfect-phrases-for-customer-service-second-edition-perfect-phrases-series/</link>
		<comments>http://johnmelanson.info/491/perfect-phrases-for-customer-service-second-edition-perfect-phrases-series/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 19:25:03 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer is always right]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[effective techniques]]></category>
		<category><![CDATA[handle customers]]></category>
		<category><![CDATA[increasing sales]]></category>
		<category><![CDATA[long term relationships]]></category>
		<category><![CDATA[Perfect]]></category>
		<category><![CDATA[Phrases]]></category>
		<category><![CDATA[professionalism]]></category>
		<category><![CDATA[Service,]]></category>
		<category><![CDATA[simple techniques]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/491/perfect-phrases-for-customer-service-second-edition-perfect-phrases-series/</guid>
		<description><![CDATA[Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations.]]></description>
		<wfw:commentRss>http://johnmelanson.info/491/perfect-phrases-for-customer-service-second-edition-perfect-phrases-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Service Training 101: Quick and Easy Techniques That Get Great Results</title>
		<link>http://johnmelanson.info/490/customer-service-training-101-quick-and-easy-techniques-that-get-great-results/</link>
		<comments>http://johnmelanson.info/490/customer-service-training-101-quick-and-easy-techniques-that-get-great-results/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:25:01 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer service relations]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[first impression]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[nonverbal communication]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[service team]]></category>
		<category><![CDATA[Service,]]></category>
		<category><![CDATA[Techniques]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[verbal communication]]></category>

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		<description><![CDATA[Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization</title>
		<link>http://johnmelanson.info/489/exceptional-service-exceptional-profit-the-secrets-of-building-a-five-star-customer-service-organization/</link>
		<comments>http://johnmelanson.info/489/exceptional-service-exceptional-profit-the-secrets-of-building-a-five-star-customer-service-organization/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 19:15:01 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Exceptional]]></category>
		<category><![CDATA[Five-Star]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[offline business]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[price competition]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[Secrets]]></category>
		<category><![CDATA[Service,]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/489/exceptional-service-exceptional-profit-the-secrets-of-building-a-five-star-customer-service-organization/</guid>
		<description><![CDATA[&#8220;Filled with treasure and big ideas, this book will help you become exceptional.&#8221; &#8211; SETH GODIN In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Harvard Business Review on Building Better Teams (Harvard Business Review Paperback Series)</title>
		<link>http://johnmelanson.info/485/harvard-business-review-on-building-better-teams-harvard-business-review-paperback-series/</link>
		<comments>http://johnmelanson.info/485/harvard-business-review-on-building-better-teams-harvard-business-review-paperback-series/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 16:59:42 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Better]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Harvard]]></category>
		<category><![CDATA[Paperback]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Teams]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/485/harvard-business-review-on-building-better-teams-harvard-business-review-paperback-series/</guid>
		<description><![CDATA[Most teams underperform. Yours can beat the odds.If you need the best practices and ideas for superior team building&#8211;but don&#8217;t have time to find them&#8211;this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Boost team performance through mutual accountability- Motivate large, [...]]]></description>
		<wfw:commentRss>http://johnmelanson.info/485/harvard-business-review-on-building-better-teams-harvard-business-review-paperback-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Communication: Building Critical Skills</title>
		<link>http://johnmelanson.info/484/business-communication-building-critical-skills/</link>
		<comments>http://johnmelanson.info/484/business-communication-building-critical-skills/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 16:59:42 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Communication:]]></category>
		<category><![CDATA[Critical]]></category>
		<category><![CDATA[Skills]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/484/business-communication-building-critical-skills/</guid>
		<description><![CDATA[Overview: Business Communication: Building Critical Skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching [...]]]></description>
		<wfw:commentRss>http://johnmelanson.info/484/business-communication-building-critical-skills/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Social Business: The New Kind of Capitalism That Serves Humanity&#8217;s Most Pressing Needs</title>
		<link>http://johnmelanson.info/482/building-social-business-the-new-kind-of-capitalism-that-serves-humanitys-most-pressing-needs/</link>
		<comments>http://johnmelanson.info/482/building-social-business-the-new-kind-of-capitalism-that-serves-humanitys-most-pressing-needs/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 16:49:41 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Capitalism]]></category>
		<category><![CDATA[Humanity's]]></category>
		<category><![CDATA[Kind]]></category>
		<category><![CDATA[Most]]></category>
		<category><![CDATA[Pressing]]></category>
		<category><![CDATA[Serves]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[That]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/482/building-social-business-the-new-kind-of-capitalism-that-serves-humanitys-most-pressing-needs/</guid>
		<description><![CDATA[Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic [...]]]></description>
		<wfw:commentRss>http://johnmelanson.info/482/building-social-business-the-new-kind-of-capitalism-that-serves-humanitys-most-pressing-needs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Facebook Effect: The Inside Story of the Company That Is Connecting the World</title>
		<link>http://johnmelanson.info/471/the-facebook-effect-the-inside-story-of-the-company-that-is-connecting-the-world/</link>
		<comments>http://johnmelanson.info/471/the-facebook-effect-the-inside-story-of-the-company-that-is-connecting-the-world/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 21:51:59 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[John Recommends]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Connecting]]></category>
		<category><![CDATA[Effect:]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Inside]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[That]]></category>
		<category><![CDATA[World]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/471/the-facebook-effect-the-inside-story-of-the-company-that-is-connecting-the-world/</guid>
		<description><![CDATA[IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, [...]]]></description>
		<wfw:commentRss>http://johnmelanson.info/471/the-facebook-effect-the-inside-story-of-the-company-that-is-connecting-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Marketing: An Hour a Day</title>
		<link>http://johnmelanson.info/470/facebook-marketing-an-hour-a-day/</link>
		<comments>http://johnmelanson.info/470/facebook-marketing-an-hour-a-day/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 09:51:59 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Attraction Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[John Recommends]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook presence]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[reports]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/470/facebook-marketing-an-hour-a-day/</guid>
		<description><![CDATA[Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook for Business: How To Market Your Business on Facebook and Get More Sales, New Customers and Brand Awareness</title>
		<link>http://johnmelanson.info/469/facebook-for-business-how-to-market-your-business-on-facebook-and-get-more-sales-new-customers-and-brand-awareness/</link>
		<comments>http://johnmelanson.info/469/facebook-for-business-how-to-market-your-business-on-facebook-and-get-more-sales-new-customers-and-brand-awareness/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 21:51:59 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Attraction Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[John Recommends]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[more sales]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/469/facebook-for-business-how-to-market-your-business-on-facebook-and-get-more-sales-new-customers-and-brand-awareness/</guid>
		<description><![CDATA[What You Get: ***************** 100 Pages of EXCLUSIVE content + Bonus of 50 tips, taken from Real experience + Case Studies! 3 Tips You May Not Have Heard of to Make Facebook Work Harder For You: *************************************************************************************** Tip #1 &#8211; This Very Important: The person who is creating the fan page for your business is [...]]]></description>
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		<slash:comments>0</slash:comments>
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