Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging [...]
marketers
Use Emotions To Make More Effective Sales
Many marketers, myself included, can become detached from our audience at times. Our need for sales gets overwhelming and we can end up putting out some sub-par products on our shelves. We never think about who we’re really selling for, is it for ourselves or are we in business to help make someone’s life better [...]