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	<title>John Melanson &#187; marketing</title>
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	<link>http://johnmelanson.info</link>
	<description>John Melanson ~ An Intrepid Marketer With A Passion For Helping Others Succeed</description>
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		<title>A Lean Marketing Revolution: The Timeless-Know How Principles</title>
		<link>http://johnmelanson.info/537/a-lean-marketing-revolution-the-timeless-know-how-principles/</link>
		<comments>http://johnmelanson.info/537/a-lean-marketing-revolution-the-timeless-know-how-principles/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 17:09:25 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Principles]]></category>
		<category><![CDATA[Revolution:]]></category>
		<category><![CDATA[Timeless-Know]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/537/a-lean-marketing-revolution-the-timeless-know-how-principles/</guid>
		<description><![CDATA[For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say &#8220;goodbye&#8221; to those days! Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, &#8220;A Lean Marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing For Dummies</title>
		<link>http://johnmelanson.info/536/marketing-for-dummies-2/</link>
		<comments>http://johnmelanson.info/536/marketing-for-dummies-2/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 17:09:25 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Dummies]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/536/marketing-for-dummies-2/</guid>
		<description><![CDATA[Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you&#8217;re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition,helps you get a handle on such basic marketing concepts as the four [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UnMarketing: Stop Marketing. Start Engaging.</title>
		<link>http://johnmelanson.info/534/unmarketing-stop-marketing-start-engaging/</link>
		<comments>http://johnmelanson.info/534/unmarketing-stop-marketing-start-engaging/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 17:09:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Engaging.]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Start]]></category>
		<category><![CDATA[Stop]]></category>
		<category><![CDATA[UnMarketing:]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/534/unmarketing-stop-marketing-start-engaging/</guid>
		<description><![CDATA[From one of the leading experts in viral and social marketing-market your business effectively to today&#8217;s customers For generations, marketing has been hypocritical. We&#8217;ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows [...]]]></description>
		<wfw:commentRss>http://johnmelanson.info/534/unmarketing-stop-marketing-start-engaging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Marketing Plan: An Overview</title>
		<link>http://johnmelanson.info/533/creating-a-marketing-plan-an-overview/</link>
		<comments>http://johnmelanson.info/533/creating-a-marketing-plan-an-overview/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 17:09:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Creating]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Overview]]></category>
		<category><![CDATA[Plan:]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/533/creating-a-marketing-plan-an-overview/</guid>
		<description><![CDATA[Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. This [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Duct Tape Marketing Revised &amp; Updated: The World&#8217;s Most Practical Small Business Marketing Guide</title>
		<link>http://johnmelanson.info/532/duct-tape-marketing-revised-updated-the-worlds-most-practical-small-business-marketing-guide/</link>
		<comments>http://johnmelanson.info/532/duct-tape-marketing-revised-updated-the-worlds-most-practical-small-business-marketing-guide/#comments</comments>
		<pubDate>Sat, 17 Mar 2012 17:09:24 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Duct]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Most]]></category>
		<category><![CDATA[Practical]]></category>
		<category><![CDATA[Revised]]></category>
		<category><![CDATA[Small]]></category>
		<category><![CDATA[Tape]]></category>
		<category><![CDATA[Updated:]]></category>
		<category><![CDATA[World's]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/532/duct-tape-marketing-revised-updated-the-worlds-most-practical-small-business-marketing-guide/</guid>
		<description><![CDATA[Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let&#8217;s face it, as a small business owner, you are really in the business of marketing.  The problem for most small business owners is that they suffer from &#8220;marketing idea of the week&#8221; syndrome instead of implementing a systematic approach to the problem of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Rules of Marketing &amp; PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly</title>
		<link>http://johnmelanson.info/531/the-new-rules-of-marketing-pr-how-to-use-social-media-online-video-mobile-applications-blogs-news-releases-and-viral-marketing-to-reach-buyers-directly-2/</link>
		<comments>http://johnmelanson.info/531/the-new-rules-of-marketing-pr-how-to-use-social-media-online-video-mobile-applications-blogs-news-releases-and-viral-marketing-to-reach-buyers-directly-2/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 17:09:23 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[John Melanson Recommends:]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Applications,]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media,]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Rules]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/531/the-new-rules-of-marketing-pr-how-to-use-social-media-online-video-mobile-applications-blogs-news-releases-and-viral-marketing-to-reach-buyers-directly-2/</guid>
		<description><![CDATA[David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PRhas brought thousands of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing Playbook</title>
		<link>http://johnmelanson.info/528/mobile-marketing-playbook/</link>
		<comments>http://johnmelanson.info/528/mobile-marketing-playbook/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 17:09:23 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile marketing playbook]]></category>
		<category><![CDATA[Playbook]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/528/mobile-marketing-playbook/</guid>
		<description><![CDATA[Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!</title>
		<link>http://johnmelanson.info/515/your-first-year-in-network-marketing-overcome-your-fears-experience-success-and-achieve-your-dreams/</link>
		<comments>http://johnmelanson.info/515/your-first-year-in-network-marketing-overcome-your-fears-experience-success-and-achieve-your-dreams/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 14:26:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[John Melanson Recommends:]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[first year]]></category>
		<category><![CDATA[keep the dream alive]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multi level marketing]]></category>
		<category><![CDATA[Network]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/515/your-first-year-in-network-marketing-overcome-your-fears-experience-success-and-achieve-your-dreams/</guid>
		<description><![CDATA[How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Your Mark with Multi-level Marketing</title>
		<link>http://johnmelanson.info/514/make-your-mark-with-multi-level-marketing/</link>
		<comments>http://johnmelanson.info/514/make-your-mark-with-multi-level-marketing/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 02:26:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Attraction Marketing]]></category>
		<category><![CDATA[John Recommends]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[make your mark with mulit-level marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mlm business]]></category>
		<category><![CDATA[Multi-Level]]></category>
		<category><![CDATA[multilevel marketing]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/514/make-your-mark-with-multi-level-marketing/</guid>
		<description><![CDATA[Make Your Mark with Multi-level Marketing By Steven James Retail Price $17.00 Our Price $9.99 How many people reading this have ever been invited to a social gathering at the home of friends only to find that you were really being roped in to viewing a business proposition? Either you are young enough to have [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guerrilla Multilevel Marketing: 100 Free and Low-Cost Ways to Get More Network Marketing Leads</title>
		<link>http://johnmelanson.info/513/guerrilla-multilevel-marketing-100-free-and-low-cost-ways-to-get-more-network-marketing-leads/</link>
		<comments>http://johnmelanson.info/513/guerrilla-multilevel-marketing-100-free-and-low-cost-ways-to-get-more-network-marketing-leads/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 14:26:04 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[John Melanson Recommends:]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Dani Johnson]]></category>
		<category><![CDATA[Doug Firebaugh]]></category>
		<category><![CDATA[Dr. Joe Rubino]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[Janet Larson]]></category>
		<category><![CDATA[Janine Avila]]></category>
		<category><![CDATA[John David Mann]]></category>
		<category><![CDATA[Keith McEachern]]></category>
		<category><![CDATA[Kosta Gara]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[Lorna Rasmussen]]></category>
		<category><![CDATA[Margie Aliprandi]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mary Young]]></category>
		<category><![CDATA[Multilevel]]></category>
		<category><![CDATA[multilevel marketing]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Randy Gage]]></category>
		<category><![CDATA[Tim Sales]]></category>

		<guid isPermaLink="false">http://johnmelanson.info/513/guerrilla-multilevel-marketing-100-free-and-low-cost-ways-to-get-more-network-marketing-leads/</guid>
		<description><![CDATA[Guerrilla Marketing has become a bestselling book in 62 languages for one simple reason: it works like no other marketing: to maximize your profits and minimize your investment. With more than 21 million copies of Guerrilla Marketing books sold worldwide, and the many university MBA programs offering Guerrilla Marketing, this is now far beyond an [...]]]></description>
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		<slash:comments>0</slash:comments>
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