If you’re involved in Internet Marketing on any level, you’ve no doubt heard of or are familiar with the terms Private Label Rights, Resell Rights, Master Resell Rights and Unrestricted  Private Label Rights.

With the need for high quality content for your website or blog, you may find yourself seeking some articles or even audios and videos about your chosen subject to post to your site. Making sure that you’re using content that you provide within the limitations of its licensing is extremely important.

Violating copyright laws can bring dire consequences to any business. Educate yourself about the different rights and how they apply to the ways in which you might use them.

Not only is it important to you as a new article marketer or infopreneur to use the highest quality content; you also need to make sure that it is unique when it appears on your sites.

By understanding and utilizing the different types of rights, you will also be learning about how best to present your own articles, audios, videos and other digital content. Passing that education on to your own customers will ensure that you’ve communicated the terms of their rights clearly and concisely.

Following is a basic description of the different types of rights that are or can be bestowed with the purchase of copyrighted creations. Always be sure to read and abide by the rights as they’re described accompanying any PLR or digital purchase that you may make.

1.) Unrestricted Private Label Rights – Unrestricted Private Label Rights are the most valuable of the rights, giving you the most versatility and flexibility in how you’re allowed to use them. You can rename these products, edit them or even brand them and sell them as your own authored content. You are also able to give these products away for free or package them with other products; not to mention the fact that you can also sell or give away the rights for others to reuse or resell the master resale or private label rights. The downside to actually “giving away” Unrestricted Private Label Rights products is that it gives anyone that purchases them the opportunity to immediately begin selling the same content for less than you’re offering it for, thereby decreasing the overall value of the original product.

2.) Private Label Rights – Private Label Rights Products are very much like Unrestricted Private Label Rights in that you can edit, re-write as you see fit and/or call the product your own. The most common limitation put on Private Label Rights is that many times it’s stipulated that you can’t sell below a certain price (to maintain the value of the original product) or that you’re not allowed to give them away.

3) Master Resell Rights – Master Resell Rights allow you only to resell the product, but NOT to edit them in any way aside from perhaps adding your name to the original content author’s name to show that you’re selling it “with” him/her. What you DO have is the right to (in most cases), resell the Master Resell Rights in turn allowing others to do the same and helping a product to become a viral hit.

4) Resell Rights – Resell Rights are the least favorable of the given permissions with any digital, recorded or printed copy of any kind. You only have the right to resell these products. You are not permitted to alter them in any way and mustn’t giveaway or sell the Resell Rights to your customers.

This is a basic overview of the different rights that can/are bestowed whenever you make a purchase of digitally authored content. It is ultimately up to YOU to be sure that there is no confusion as to your particular rights to use or sell the digital content that you’ve purchased.

Once you’ve acquired some PLR products (with any of the previously described rights attached) you can begin to create your own products for any number of niches or areas of expertise. The possibilities are endless.

Stay tuned to the blog for more ideas of just what those products might look like, how to create them, how to market them, how to use them to generate traffic to your sites, and so much more…

Till next time,

John